Vita VLT (Vita Lemon Tea), has always been about a unique, bold & tangy taste combined with a visually bold presence. An icon in its home City of Hong Kong, VLT outsells many of the global soft drink Powerbrands. Over the years, through line extensions, VLT had lost some of that single minded bold focus. As well, the brand was launched into Mainland China without the VLT logo due to concerns over the use of an English language acronym potentially being meaningless.
Believe You Me partnered with the Vita team to regain a single minded, bold focus. One brand visually across the globe. The portfolio of Lemon Tea based products were all brought together under the VLT brand for all markets. The VLT logo and iconic lemon were given evolutionary updates that helped strengthen their presence on pack, building the yellow wall on shelf whilst still providing clear colour coding cues for each variant.
A new formula was created for VLT Zero Sugar to target the more health conscious consumer with a visual design that builds on the globally recognised colour cues to signify the ‘zero’ offer.
With its now consolidated and bold identity in place Vita VLT is ready to take on the challenge of the brand team’s desire for it be truly the ‘King of Lemon Tea’.