Vitasoy International Holdings Limited was established over 85 years ago. It has a rich history in plant-based foods and beverages and global reach.
Despite this, the company was relatively unknown globally and had a confusing and disjointed identity system. It also lacked a strong point of view on its place within the growing Plant-based Movement. In the words of its CEO, the company ‘hides its light under a bushel’.
We worked with the executive team (CEO, CDO, CSO and HR) to articulate a powerful purpose for the Company. Once the Purpose was agreed we developed a fresh, new, brand-led visual language and tone of voice which was brand-led. We created a brand book, guidelines and worked with corporate, sustainability and HR teams to help them articulate their own messaging for both internal and external audiences in English, Cantonese and Mandarin.
We utilised The Plant of Plenty (an asset we created for the Vitasoy Australia team) elevating it to become the global icon for the brand across all markets. The icon communicates clearly across multiple languages, expressing the Plant-based Movement and Vitasoy’s ambitions for growth and sustainability.
Disciplines: Brand Strategy and Purpose, Brand Identity, Digital and Moving Image Creation, Website Design, Image Creation, Print Design