What mattered most – to encourage people to get creative with Switz dough products and make something delicious!
Switz is the worlds largest producer of samosa dough pastry with a great reputation amongst it’s loyal, mainly Saudi Arabian users. The opportunity lay in taking the brand to the next level by giving it the stature of a leading global brand, and taking it to more international markets.
The new identity is based around the outcome of a company workshop which delivered ‘Love, Create, Share’ as the brand idea. The new logo builds on this idea, the warm embrace when family and friends get together to share a meal, event or special occasion whilst also expressing the physical process of working dough with your hands.
Outcome – During the initial 6 month period since the re-launch profit increased by 20%.