Believe You Me partnered with Al Foah, the world’s largest date supplier, to disrupt the global date market by launching Nutra, a premium brand emphasizing dates’ natural, nutritious, and healthy qualities. The brand’s mantra, “Eat natural, live natural,” aimed to resonate with both Arabic and Western consumers.
Believe You Me developed Nutra’s visual identity, integrating Arabic cultural elements with global appeal. Central to the design is a unique date palm icon derived from the ‘n’ in Nutra, symbolizing freshness and abundance. This icon was modular, allowing it to form a repeat pattern reminiscent of traditional Arabic design, reinforcing the brand’s origins.
The color scheme focused on white to convey health and naturalness, complemented by a copper foil logo for a touch of prestige. This visual identity was unveiled at Gulf Foods 2019, marking the launch of Nutra as a premium brand targeting a global market across 45 countries within months.
Disciplines: Brand Strategy, Brand Identity, Brand Packaging, Image Creation, Print Design.