What mattered most – To present Nature’s Cuppa as authentically organic, simple and real – tea the way nature intended.
We were inspired by the tea plants themselves as well as the humble ‘cuppa’ to bring the brand to life in a single minded, memorable and impactful way.
The teas come direct from a Sri Lankan Highland tea plantation with minimal intervantion or processing. Picked by hand these teas are as pure and simple as you can get.
When seen together the range appears to grow like a mini plantation on the shelf and captures the organic spirit of the brand. The designs were deliberately created in a simple, naive style without any of the complexity of botanic illustrations. We wanted to suggest the simple purity of the products in the range – a return to a more simple, wholesome lifestyle.
Outcome – A brand that was slowly but surely being delisted by the majors has sprung back to life with sales rising 15%.