GODFREY PHILLIPS - INDIA

Sharp Focus

Hawkeye revolutionized the Indian tobacco market with its distinct brand built on superior tobacco blends, many sourced from Godfrey Phillips’ historical archives. Central to its success was the creation of a unique visual identity and brand name that aligned perfectly with Godfrey Phillips’ strategy. Upon launch in Mumbai through pop-up kiosks, Hawkeye’s 17-product lineup immediately captured attention.

The Craftsman’s Cut series celebrates tobacco blending as an artisan craft, offering seven packs that explore tastes reminiscent of the spirit industry, providing a completely novel smoking experience. Meanwhile, World Estates showcases single-origin tobaccos from premier global growing regions, with packaging inspired by the flight path of a hawk. Each design features spot gloss varnish on matte black tins, embossed embellishments, and hand-applied labels identifying the blend’s origin.

Disciplines: Hawkeye’s success stems from its meticulous approach to brand strategy, naming, identity, packaging and visual media. By emphasizing quality and uniqueness, Hawkeye has redefined consumer expectations in the tobacco market, offering products that invite enjoyment and appreciation.

Believe You Me has continually delivered strategically and creatively with recent work on the Hawkeye brand being no exception. Working directly with the management team is always a pleasurable and engaging experience and allowed the essence of the brand to be defined and brought to life beyond expectation. I would not hesitate to recommend BELIEVE, the team is truly first class.
Aditya Guptoo
Executive Vice President, Godfrey Phillips, India
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