Hawkeye revolutionized the Indian tobacco market with its distinct brand built on superior tobacco blends, many sourced from Godfrey Phillips’ historical archives. Central to its success was the creation of a unique visual identity and brand name that aligned perfectly with Godfrey Phillips’ strategy. Upon launch in Mumbai through pop-up kiosks, Hawkeye’s 17-product lineup immediately captured attention.
The Craftsman’s Cut series celebrates tobacco blending as an artisan craft, offering seven packs that explore tastes reminiscent of the spirit industry, providing a completely novel smoking experience. Meanwhile, World Estates showcases single-origin tobaccos from premier global growing regions, with packaging inspired by the flight path of a hawk. Each design features spot gloss varnish on matte black tins, embossed embellishments, and hand-applied labels identifying the blend’s origin.
Disciplines: Hawkeye’s success stems from its meticulous approach to brand strategy, naming, identity, packaging and visual media. By emphasizing quality and uniqueness, Hawkeye has redefined consumer expectations in the tobacco market, offering products that invite enjoyment and appreciation.