Barista’s Choice by Vitasoy reflects Vitasoy’s values, propelling them on their journey towards being a truly purpose-led brand.
The new packaging is all about reflecting the genuine Australian provenance and local pride in these products. This story is articulated through packaging which features the unique topography with location pins of the regions where the company sources its almonds, oats and soybeans. These include Sunraysia in Victoria, and the Northern Rivers in New South Wales.
Vitasoy embraced sustainable practices by enacting two positive measures into their packaging. The cartons are made with bio-based TetraPak Craft paper from 100% Forest Stewardship Council-Certified sources. The plant- based caps are made predominantly from sugar cane. The combined effect of these changes is a pack which is made from 85% renewable materials.
With a whole new proposition, a new creamy oat milk formulation and new packaging the team believe Barista’s Choice by Vitasoy is bringing Café owners a compelling story which builds upon the brand idea, ‘Lets Grow a Better World’.
Disciplines: Brand Strategy, Brand Identity, Image Creation, Packaging Design