SRT10 Athleisure - India, Australia, NZ, UK, North America

The next big thing in sports branding

Believe You Me is proud to announce our role as brand agency for Sachin Tendulkar and SRT10 Athleisure Pvt. Ltd. We’re leading the brand development of the soon-to-be launched sports athleisure brand inspired by Sachin.

With just the whispers of a new sports athleisure brand from the Indian cricket legend Sachin capturing headlines and attention around the world, we knew we couldn’t keep this a secret any longer. After many months of working collaboratively and personally with Sachin and the SRT10 team to build this distinct and exciting brand, we’re counting down the days until we can share it with the world.

Be the first to be in the know!

As part of our community you’ll gain exclusive insight into our work with Sachin and SRT10, the team behind the brand, the process of brand building and what we learnt along the way.

Register your interest below to be updated the moment the brand launches.

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